We are Sofia and Smaro—or Smaro and Sofia—partners and co-founders of Light Up
Digital, or simply LUD.
We’re proud, excited and deeply grateful for our collaboration and the journey that led us to create this company.
After 15 years of experience in key positions within the digital marketing field, a new chapter of growth and creativity begins for us—both personally and professionally.
Our commitment is to grow and evolve every day—so we can keep delivering real value through every partnership.
After all, we truly believe that the most valuable asset in life is the quality of the relationships we build.
Light Up Digital is a specialized agency focused exclusively on digital marketing and training for real estate professionals.
Our team uses innovative tools, tailored solutions, and strategic communication approaches to help our clients thrive in today’s dynamic real estate marketing environment.
.jpg)
